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Mio uses festival to connect with millennials | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Rebecca Harris/Marketing Magazine

Kraft Canada’s MiO made a splash with off-the-wall TV and digital advertising when it launched in 2012. Now the “liquid water enhancer” brand wants to connect with millennials in person as title sponsor of North by Northeast (NXNE), an annual arts and music festival which takes place in Toronto June 13 to 22.

http://www.canadiangrocer.com/top-stories/mio-uses-festival-to-connect-with-millennials-41693
 

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